AOL Nabs Millennial Media

Deal expands AOL’s ‘mobile-first’ programmatic platform
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Looking to broaden its mobile-focused programmatic ad platform, AOL said it has inked a deal to acquire mobile advertising specialist Millennial Media.

AOL said the deal, for $1.75 per share of Millennial Media common stock, will give it a supply-side platform for app monetization and add more than 65,000 apps to its suite of publisher offerings, and bring more mobile ad scale to the ONE by AOL, its unified multiscreen digital ad platform.

The deal, valued at almost $250 million, represents a 31% premium, as Millennial shares closed Wednesday at $1.34 per share. Shares of Millennial Media were up 39 cents (29.10%), to $1.73 per share in pre-market trading Thursday.

For the full story go to Multichannel.com.

(Photo via Jason Persse's FlickrImage taken on Sept. 3, 2015 and used per Creative Commons 2.0 license. The photo was cropped to fit 3x4 aspect ratio.)

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