Antenna Vendor Claims Sales Boost From Retrans Flap

Antenna Direct sees 300% increase in sales in New York, Philadelphia areas

One beneficiary of the Cablevision/Fox retrans dispute appears to be Antenna Direct, which says it has seen a

300% increase in antenna sales in the New York and Philadelphia area.

At press time, Fox stations in New York, New Jersey and Philadelphia had been off Cablevision Systems since

Oct. 16.

According to Antenna Direct, which is essentially an Internet storefront that outsources production and

distribution, it has had to boost customers service hours and retail shipments in the Northeast to meet the


That demand could increase if Fox and Dish network don't come to terms on carriage of Fox TV stations by a

Nov. 1 deadline.

The FCC put out a consumer advisory about the Fox/Cablevision impasse advising viewers of three options, two of which required "an appropriate antenna connected to the TV set or the converter box.

Depending on your location, this could be either an outdoor rooftop antenna or an indoor antenna." The other

option was switching to satellite, telcos, or, in a few areas of Brooklyn, overbuilder RCN.


Sale of the Century

The question of whether the FCC’s spectrum sale sounds a death knell or a loud “ka-ching” may depend on what kind of broadcaster you are