Antenna Companies Combine to Cash in on Cord Cutting

By Jon Lafayette
( Broadcasting & Cable )
published

Antennas Direct said it acquired Mohu to become the largest antenna company in the U.S. at a time when more consumers are cutting the cable TV cord.

The combined company will offer both Antennas Direct’s ClearStream outdoor antennas and Mohu’s indoor antennas. Together the companies said they will also be able to invest in antenna technology.

Financial terms were not disclosed.

“Mohu was launched with one central goal: to spread awareness of the choice that antennas give consumers and make cord cutting accessible to all,” said Mark Buff, founder and CEO of Mohu. “Antennas Direct will enhance the Mohu brand with the innovation, leadership and expertise that they are known for. We are excited that loyal Mohu users will continue to have support and access to our legacy products and now have access to even more products for their cord-cutting lifestyle.”

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.