Animal Planet Scores Record ‘Puppy Bowl' Audience

Nine million watch alternative programming on Super Bowl Sunday
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While Super Bowl XLV became the most-watched program in TV
history Sunday, Animal Planet's alternative programming Puppy Bowl broke a
viewership record, too.

Puppy Bowl VII drew an audience of 9.2 million viewers of
its 12-hour marathon. The program earned a 1.2 household rating, up 50% from
last year.

The pups also helped AnimalPlanet.com to 4.6 million page
views Sunday and #puppybowl was the second top trending topic on Twitter on
Super Bowl Sunday, according to the network.

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