Analyst: Netflix Now Most Watched 'Cable Network' - Broadcasting & Cable

Analyst: Netflix Now Most Watched 'Cable Network'

Usage of 87 minutes per U.S. sub per day puts streamer in league with Disney Channel
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If Netflix was a cable channel it would be the most watched
in terms of daily usage, BTIG analyst Richard Greenfield declared Thursday
after crunching some numbers based on a Facebook
post
by Netflix CEO Reed Hastings.

"We believe Netflix streaming per sub/day is now over
87 [minutes] and, in turn, Netflix is now likely the most watched cable
network, essentially in-line with the Disney Channel," Greenfield wrote in
a blog
post
(registration required)] on Thursday. 

He is basing part of his analysis on Hastings's Facebook
post, which noted that Netflix had exceeded 4 billion streaming hours globally
for the first quarter of 2013. Greenfield extrapolates that the number is
somewhere in the neighborhood of 4.150 billion hours.

Click
here to read the full story at Multichannel News.

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