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AMC branches out brand - Broadcasting & Cable

AMC branches out brand

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American Movie Classics is expanding its classic-movie name with three new brand extensions.

The network is partnering with the New York Film Academy to create AMC Movie
Camp, one-week movie-making workshops. The camps will be held in New York and
Los Angeles beginning later this year.

The network has also inspired a board game, Reel Clues, where players
create their own movie studios.

The third project is movie-themed travel packages,
created with travel Web site www.11thHourVacations.com, that
include trips to theme parks, movie locales and film festivals.

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