A&E has drowned former Baywatch star David Hasselhoff's reality series The Hasselhoffs after just one week on the air, network officials said Friday.

Sunday's
premiere episode of the 10-episode series, which chronicled the life of
Hasselhoff and his two daughters, averaged 718,000 viewers, according
to Nielsen. A second 30-minute episode drew just 505,000 viewers.

In comparison, an original episode of Gene Simmons Family Jewels preceding The Hasselhoffs drew 1.4 million viewers, according to the network.