ADverse: There's Money Out There for Q4 Scatter

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The fourth quarter kicks off Thursday, Oct. 1, opening up a new cycle in the TV advertising calendar--one that can just about be described as ‘post-upfront.' While this year's Q4 seems certain to be an improvement over the stomach-churning end to 2008, there are some wild cards at play.

Click here to read the full blog on ADverse: Atkinson on Advertising.

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