Adobe Punches Up 'TV Everywhere' System After Olympics Workout

Vendor touts enablement of 88 million authenticated streams for NBCU London Games
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Adobe Systems is introducing a second wave of
major new features for its TV Everywhere platform -- including tools to make
signing in easier for consumers -- after testing out elements of the 2.0
version with NBCUniversal during record-setting online-video viewing of the
2012 London Olympic Games.

Adobe Pass 2.0's enhancements include: auto-authentication
using cable modems; an option to present a temporary free preview to
subscribers who don't know or have forgotten their passwords; improved
scalability; and a forthcoming server-side application programming interface,
said senior product manager Todd Greenbaum.

The company, whose Flash multimedia player is widely used
for online video, first introduced Adobe
Pass in March 2011
. The system now is integrated with 150 cable, satellite
and telco TV operators, which serve 98% of U.S. households.

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