AdForce extends EveryWhere base

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AdForce, an online provider of centralized, outsourced ad-management and -delivery services, has extended its EveryWhere program to the interactive TV market. The company will help advertisers reach interactive television's subscriber base with viewer-targeting capabilities.

AdForce supports multiple ad formats for the interactive TV medium, including HTML scripts, drop-down menus and I-frames, JavaScript banner ads, streaming media, and Java applets.