Ad Council Turns 70 With 'Rosify' App

By John Eggerton
( Broadcasting & Cable )
published

The Ad Council, which turns 70 this week, has launched a Facebook app to mark its birthday.

The Council, founded after Pearl Harbor to rally public support for the war effort, went on to put donated creative together with donated media time and space to rally the country around a host of public service goals via many now-iconic public service ad campaigns/slogans -- from "Loose lips sink ships" to "only you can prevent forest fires, to "a mind is a terrible thing to waste" to "friends don't let friends drive drunk."

The "Rosify yourself" app allows users to put their photo in a poster of Rosie the Riveter, another council campaign.

John Eggerton
John Eggerton

Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.