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Ad Council Takes Drama Out of GED - Broadcasting & Cable

Ad Council Takes Drama Out of GED

Spots try to 'gently push' 37 million without high school diplomas
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The Ad Council has launched a new series of public service announcements (PSAs) to promote GED (high school equivilancy test) diplomas.

Called "Skip the Drama," the spots compare the drama of not having a high school diploma — say when faced with a job application form that asks for a high school diploma — with the drama of a soap opera or country song.

The creative for the spots, which were launched in conjunction with the Dollar General Literacy Foundation, were supplied by McCann.

For the full story go to Multichannel.com.

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