Ad Council Takes Drama Out of GED

Spots try to 'gently push' 37 million without high school diplomas
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The Ad Council has launched a new series of public service announcements (PSAs) to promote GED (high school equivilancy test) diplomas.

Called "Skip the Drama," the spots compare the drama of not having a high school diploma — say when faced with a job application form that asks for a high school diploma — with the drama of a soap opera or country song.

The creative for the spots, which were launched in conjunction with the Dollar General Literacy Foundation, were supplied by McCann.

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