About a quarter of TV viewers surveyed expect to upgrade to 3DTVs in
the next 18 months, while 75% either currently own an HD set or plan to
buy one in the same time frame, according to research from Motorola
Motorola Mobility's Global 2010 Media Engagement
Barometer also found that consumers around the world are very interested
in using social-media features on their TVs -- with 58% of people who
have used social media during a TV program saying they would change
their service provider if it were offered as an integrated service.
study found 42% of viewers globally have had an e-mail conversation,
engaged in an instant message chat or used a social network to discuss a
program or video while they were watching it. Of this group, 22% said
that social-media multitasking is a regular part of their viewing
experience and 61% would be prepared to pay more for a service that
offered these capabilities.
The Media Engagement Barometer study,
conducted by research agency Vanson Bourne, surveyed video-consumption
habits among 7,500 consumers in 13 countries: the U.S., Australia,
China, France, Germany, Japan, Nordics, Russia, Singapore, South Korea,
Turkey, United Arab Emirates and the U.K.