ABC Rebranding Live Well Broadcast Diginet to Localish

Channel features stories from local O&O markets
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The ABC Owned Television Stations plan to rebrand their Live Well digital broadcast network to Localish, the group’s local storytelling initiative.

Localish logo

The change is effective Feb. 17.

With a broadcast home, Localish will be expanding from short-form series into long-form programming. Localish will also continue to debut stories on its website, localish.com.

“We first launched Localish as a reflection of our deep commitment to the communities we serve,” said Wendy McMahon, president, ABC Owned Television Stations. “The resonance of Localish’s storytelling has enabled us to forge connections with a new generation of viewers. We’re excited to start this next chapter of the brand and give our viewers even more ways to live like a local.”

ABC introduced Localish in 2018.

The series that will make up the initial programming on Localish include:

More In Common: Inspiring stories of Americans who come together despite their differences

All Good: Escape from negative news and discover the people trying to make a positive change in their communities.

Secretly Awesome: Whether you’re a local or a visitor, we introduce you to spots the locals love.

My Go-To: Your go-to places to be, people to see and things to do

⦁ Bite Size: Highlighting the most unique dishes from local restaurants, bars and festivals

Worth the Wait: We’re seeking out the longest lines in America to determine if they’re worth the wait.

Pumped: Uncover the latest and greatest fitness trends across America.

Glam Lab: Watch us test out the newest products and trends in beauty and self-care.

Out of Office: We are currently out of office; enjoy watching these vacation videos on your work computer.

Stroke of Genius: Finding the inspiration behind America’s most talented artists.

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