ABC Gets Christmas Present from the NBA

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ABC said the debut of its NBA coverage this season, a Christmas Day doubleheader, generated a 3.6 household rating and an 8 share, the best rating for that doubleheader in four years.

Compared to last year, coverage was up 3% in household rating, up 19% among men 18-34, and up 6% among men 18-49.

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