ABC, ESPN support out-of-home research

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ABC said Tuesday that it is joining co-owned ESPN in co-sponsoring the fall-2003 "Total TV Audience Monitor (T-TAM)" study.

Last fall’s study estimated that 17.2 million men watch TV outside of the
home.

This year’s study will include female adult and college-student respondents,
ESPN senior vice president of research Artie Bulgrin said.

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