ABC Completes Most Big Upfront Deals

By Jon Lafayette
( Broadcasting & Cable )
published

ABC said it had completed upfront ad deals with the major media agencies.

The upfront has been characterized as somewhat weaker than expected and not as strong as last year in terms of volume and pricing.

According to people familiar with the negotiations, ABC was able to get prices increases in the 4% to 5% range, down a tick from last year’s levels.

Last week, CBS said it was done with most of its upfront negotiations.

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.