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ABC Breaks New Kimmel Ad Campaign - Broadcasting & Cable

ABC Breaks New Kimmel Ad Campaign

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Continuing to try and build its late night franchise, ABC today breaks a new "Do you Jimmy?" ad campaign to support Jimmy Kimmel Live.

With the network recently deciding to extend Kimmel beyond the 2009 season , this marks the biggest promotional backing since the show’s launch five years ago.

The new campaign includes television, outdoor, radio and a push at 30 colleges around the country, where it hopes to reach one million students.

ABC has launched a site  to support the push.

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