advertising specialist Smaato is predicting that the U.S. mobile
advertising market will hit $797.6 million in 2010 and grow to $1.24
billion in 2011. By 2015, the company is projecting a $5 billion mobile
"Mobile is a conversation that all DDB clients want to
have now," noted Jeff Swystun CCO, DDB Worldwide. "We believe that
mobile can be an integral component of a larger campaign as long as it
works to connected people with people, not just people with brands."
company also estimates that the average U.S. mobile advertising
campaign spend is between $75,000 and $100,000, higher than in other
countries because of the size of the U.S. market, which has some 300
million active mobile subscriptions.