4K TV Market Set To Explode

Study: nearly 50% of U.S. homes will have a 4K TV by 2020
Author:
Publish date:
Social count:
1
strategy analytics 4K.jpg

Strategy Analytics put out a bullish outlook for the 4K TV market this week, predicting that nearly half of U.S. homes will own an Ultra HD set by 2020.  

That’s a steep climb from where the market stands today. According to Strategy Analytics, just 1% of U.S. homes had a 4K set in 2014. The firm also predicts that the figure will reach 10% by 2016.  

Strategy Analytics also forecasts that North America will soon become the highest-penetrated 4K TV region, unseating the Asia Pacific region (see chart above).  

“Ultra HD will become the standard resolution for virtually all large screen TVs within 3 to 4 years’ time and we will see it penetrate further into smaller screen sizes as manufacturing efficiencies improve,” David Watkins, service director, connected home devices at Strategy Analytics, said in a statement.

To read the full story, visit Multichannel.com.

Related