37.2M Tune In to Palin's Speech

VP nominee Sarah Palin's speech draws more viewers than those of Joe Biden, Hillary Clinton but falls short of Barack Obama.

Wednesday's primetime speech by Alaska Gov. Sarah Palin, Sen. John McCain's (R-Ariz.) surprise pick to be his vice-presidential running mate, was watched by 37.2 million people across the broadcast and cable networks, according to Nielsen Media Research.

That was just over 1 million short of the 38.3 million who tuned in to watch Sen. Barack Obama's (D-Ill.) speech on the final day of the Democratic National Convention last week, but significantly more than total viewers for the speeches of VP nominee Sen. Joe Biden (D-Del.) (24 million) or Sen. Hillary Clinton (D-N.Y.) (26 million).

Fox News Channel grabbed the lion's share of that total, pulling in 9.2 million viewers from 10 p.m.-11:15 p.m. and giving the network its third-highest-rated telecast ever behind only President Bush's address about the Iraq war March 19, 2003, and a presidential debate Sept. 30, 2004.

Wednesday night was also the highest-rated convention telecast in cable news history.

NBC was the top-rated broadcast network, pulling in 7.7 million viewers, followed by CNN (6.2 million), ABC (5.7 million), CBS (4.6 million) and MSNBC (3.4 million).


Palin Slipping In Media Coverage

Project for Excellence in Jorunalism study says that campaign news has overtaken the financial crisis as the most covered story, though coverage of VP nominee Sarah palin has slipped to its lowest level since being named to the ticket.