30 Rock Benefits From Fey Spotlight - Broadcasting & Cable

30 Rock Benefits From Fey Spotlight

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Sarah Palin is apparently the gift that keeps on giving for NBC after 30 Rock returned to its highest rating ever Thursday night with a preliminary 4.1 rating/10 share in the adult 18-49 demo.

That number was undoubtedly buoyed by curiosity tune-in thanks to Tina Fey's wildly popular impersonations of the Republican vice presidential candidate in recent weeks on Saturday Night Live.