2014 NHL Playoffs: Cable's Most-Watched in 17 Years - Broadcasting & Cable

2014 NHL Playoffs: Cable's Most-Watched in 17 Years

Averages 1.1M viewers; Final Game 4 nets 3.4M watchers
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With Game 4 of the championship round in the Nielsen books, the 2014 National Hockey League Stanley Cup Playoffs rank as the most-watched on cable in 17 years.

NBCSN’s June 11 coverage of the New York Rangers staving off elimination with a 2-1 win over the Los Angeles Kings—led by netminder's Henrik Lundqvist's 40 saves and a pair of pucks that rested just short of the goal line—netted 3.38 million viewers, according to Nielsen data. There was no cable comparison to last year as Game 4 of the 2013 Stanley Cup Final aired on NBC. Viewing for Wednesday night's game from Madison Square Garden peaked at over 4.6 million viewers in the 10:45 p.m.(ET)  quarter hour.

For the 77 playoff games telecast on NBCSN and CNBC, the 2014 Stanley Cup Playoffs averaged a 0.66 rating and 1.098 viewers, the most-watched NHL playoffs on cable since 1997, when ESPN/ESPN2  pulled in 1.21 million viewers on average. This year’s average audience was up 10% from 2013's 1.0 million viewers and 0.60 rating.

For the full story go to Multichannel.com.

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