WNBC Insourcing Website Work


As has been rumored about for some time, WNBC New York is bringing its Web management in house. Internet Broadcasting (IB) has long managed the NBC O&Os’ Internet business, but WNBC President/General Manager Tom O’Brien says the station will be handling the day to day for WNBC.com by the end of October. 

The site will also relaunch this fall. "We’ll have a dramatically different Web presence," he says, "with much more of a New York focus." 

In other IB news, the Web publisher announced a content deal with TheStreet.com this morning. 

Reports IB:
Articles and videos from the properties of TheStreet.com’s network, including TheStreet.com, Stockpickr.com, and TheStreet.com TV, will join MainStreet.com content already featured on the Internet Broadcasting Local Network.