Anyone who deals with the written word for a living makes mistakes with those words, me very definitely included.
But getting the name of a star anchor wrong in a promo is just plain bad.
WPIX New York brought former KYW Philly anchor Larry Mendte on board this past winter to get some buzz for the Tribune station; he started doing “topical commentary” in the 10 p news March 1.
Granted, “Mendte” is a tricky name, but WPIX’s crew got it wrong in a promo I–and scores of others in DMA No. 1–saw during the Mets-Yankees game on WPIX Saturday.
C’mon, does M-E-D-N-T-E even look like a name? I can’t even pronounce it.
It’s a challenging time for WPIX, which saw its popular GM, Betty Ellen Berlamino, let go two weeks ago.