New Boss at WPTV

By Michael Malone
( Broadcasting & Cable )
published

It’s been an eventful week in West Palm Beach. First off, we profile the goings-on–the rich, the poor, the hurricanes–in the #38 TV market. Then, general manager Viki Regan up and leaves WPBF on Monday, and today, TCPalm.com reports that Steve Wasserman is sliding into the general manager’s office at Scripps’ market leading WPTV. 

Wasserman comes from WDIV Detroit. He succeeds Brian Lawlor, who’s on to a VP of Sales gig at Scripps corporate. 

WPTV is a force in West Palm, commanding over 32% of the 2006 local TV revenue, reports BIA Financial. In the West Palm profile in B&C, Lawlor spoke about "continuing to evolve and trying to stay current with the audience," such as with WPTV’s HurricanePlus microsite.

Michael Malone
Michael Malone

Michael Malone, senior content producer at B+C/Multichannel News, covers network programming, including entertainment, news and sports on broadcast, cable and streaming; and local broadcast television. He hosts the podcasts Busted Pilot, about what’s new in television, and Series Business, a chat with the creator of a new program, and writes the column “The Watchman.” He joined B+C in 2005. His journalism has also appeared in The New York Times, The Philadelphia Inquirer, Playboy and New York magazine.