Louisville Anchor 'Jerry'-Rigs Sports Report


For reasons perhaps only known to him, a Louisville sports anchor worked 41 Seinfeld references into a 5-minute sports report Sunday night.

Adam Lefkoe of Belo’s WHAS is partial to themed sportscasts, with input from his social media followers. It’s a campaign he calls #Sportscast. Last week, he worked the names of 31 old-school professional wrestlers into his 6-minute report.

TVSpy chats with Lefkoe about the ploy. 

I had planned to work in a bunch more Seinfeld references into this post, but it’s 5 p.m., I’m busy, I’m tired, yadda yadda yadda.

Is Lefkoe a savvy social media manipulator or a shtick-y self-promoter?