Smart, insightful piece on Lost Remote about how stations can kick newspapers while they’re down, and win the Web battle for local revenue.
Cory Bergman offers up eight crystal-clear pointers. Among them: Form more local partnerships, look more like newspaper Websites, lose the call letters, and offer more POV.
About the latter, he writes:
By and large, TV stations are very averse to any opinion content on the air that isn’t immediately balanced with an opposing opinion. But it certainly makes sense on the web - columnists are among a newspaper site’s most popular content. I’m not talking about mixing opinions inside news coverage, but pulling in contributors to volunteer to write opinion columns.