PxPixel
Happy 20th to TWC's Rochester News Operation - Broadcasting & Cable

Happy 20th to TWC's Rochester News Operation

Two decades and several brands later, Time Warner Cable News Rochester marks a milestone
Author:
Publish date:

The Time Warner Cable (TWC) News operation in Rochester, N.Y., marks 20 years of round the clock news July 4. The news channel will be celebrating on air with 20 days of "Then and Now" reports, showing the ways the upstate New York region, and the local channel, have evolved over the decades. There's a peek at Eastman Kodak's diminished status in Rochester, and the University of Rochester's growing one, and the various political leaders who've come and gone.

"People will really be surprised by how the region has physically transformed," says Ed Buttaccio, news director.

Buttaccio has been there since 1990 and happily supplies the history of the channel, dating back to when its lone news output was a 10 p.m. newscast as WGRC TV5 in the early 1990s, then going all news in 1995. The channel has had various branding iterations over the years, including R News and YNN, before settling on Time Warner Cable News.

One constant has been Virginia Butler. The midday anchor joined the team way back in 1991.

As with any news channel, the current TWC News Rochester is a multiplatform presence, with mobile and social media extensions. "We've definitely become an established brand," says Buttaccio. "We've become part of the fabric of the community, though how customers use us has changed."

Related