BC Guest Blogs

Fred Cunha from Extreme Reach describes the process that goes into preparing a commercial spot for the Super Bowl

Jim O’Neill looks at the year ahead

It’s what audiences and their favorite businesses deserve

As consumers continue to demand nearly unlimited choice at low prices, the only thing that will keep CTV viable is advertising

Addressable and traditional is the future

How MarTech and AdTech platforms are unifying linear TV and digital ad data.

Looking at what live streaming was then to what it is now

More content, more sports and here comes 5G

When Nexstar spins off stations to complete massive deal, it’s an opportunity to advance minority ownership

We can’t do it alone

How to rebuild trust between advertisers, video content creators and consumers

FCC oversight, 5G, data privacy should drive agenda on Capitol Hill

Multiethnic consumers define new-age media patterns

How we must pivot in a video-dominated landscape

President of Schramm Marketing Group gives insight into what to expect for upcoming NYC Television Week