Eyeballs to the set - Broadcasting & Cable

Eyeballs to the set

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Consultants are putting together their own fates and fortunes. EARLE JONES, a consulting guru and CLIFF ABROMATS, a former News Director have added GRAEME NEWELL who’s got the promotion thing nailed. The three have formed a new company targeting emotional branding as a way to get eyeballs to TV screens. Cool. Abromats Newell ils the name.

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