Budweiser and the competition

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We just saw a spot for Heineken, which means one of two things: Either Anheuser-Busch didn’t buy category exclusivity or Heineken bought a sneaky local spot. We’re guessing its the latter because the ad was followed by a spot for History Channel’s Ax Men.

Speaking of competitors - surprising to see so many Coke and Pepsi spots in the same event, no?