Latest Blogs
Why TV Tentpole Ad Buys Are Worth It (B+C Guest Blog)
By Jay Langan published
Social media, clever creative can help ad buys during big events to build buzz
How Linear TV’s Death is Giving Advertisers New Life (B+C Guest Blog)
By Tom Wolfe published
Yes, linear TV is dying, but the cable coterie was right: a la carte doesn’t work for consumers. As the industry sorts it out, how will advertisers win?
Putting an End to Sports Streaming Frustrations (B+C Guest Blog)
By Jeff Bak published
Tech advances take aim at growing pains greeting a new era of sports TV
Four Ways FAST Workflow Convergence Is Redefining OTA Distribution in the NextGen TV Era (B+C Guest Blog)
By Jon Nevitt published
Cloud-based operations offer many efficiencies for broadcasters
Henry Kissinger: RIP for America’s First TV Diplomat (B+C Guest Blog)
By Stuart N. Brotman published
Former Museum of TV & Radio chief recalls his encounters with the media-savvy former Secretary of State
For Streaming, It’s Only the Beginning (B+C Guest Blog)
By Mignon Clyburn published
Former FCC chief Mignon Clyburn says regulations shouldn’t stifle the progress of indie streamers serving underrepresented audiences
Attention Metrics Are a Distraction — and They’re Broken for CTV, Too (B+C Guest Blog)
By Dan Mouradian published
Focus on engagement, interaction when judging a campaign’s effectiveness
As CTV Competition Heats Up, Apps Need To Focus on Stickiness (B+C Guest Blog)
By Karen Magnani published
Attracting and retaining attention is key in an ever more crowded environment
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