Backchannel Hits Phase 2 of Interactive Test


Backchannel Media, which is working with WCVB Boston and WMUR Manchester to test interactive advertising with a select group of viewers, is set to enter the next stage of the test, involving WJAR Providence.

Writes founder Michael Kokernak:

Within a couple of weeks WJAR will be interactive, joining WCVB and WMUR. By last count we have 90+ set top boxes in our office and in the process of getting scheduled for install by Geek Squad. This installation is costing Backchannelmedia nearly $175,000 in the first wave of boxes. 

Kokernak says he’s also set to announce an interactive advertising partnership with a major broadcast group.