How to Fix TV's Brewing Commodity Crisis
Advertisers say they see little differentiation among networks
Advertisers say they see little differentiation among networks
AWMF’s gala ceremony set for May 22 in Los Angeles
Amazon’s gritty detective series sees Harry Bosch running a task force after a key guy is murdered
Season 3 premiere is net’s most-watched original
Combined company stresses live viewing and engaged audiences
Deal includes digital, social and in-rink promotion
Free over-the-air broadcasters are battling not only for audiences but also for advertising dollars
It seems only fair to give broadcasters room to stretch their digital wings
Your weekly gateway to the articles, blogs and multimedia you won't find in the pages of Broadcasting & Cable.
Digital video needs to be a part of upfront buying process
BroadView Software's Michael Atkin predicts the trends he thinks will emerge from this year's convention
Sinclair's coordinated anchor statements may have been a miscalculation (Blog)
Tail end of March Madness coverage also offers national champions panel, which features Christian Laettner
By Randy Cooke VP, Enterprise Solutions at SpotX
Show’s super-strong start likely means more rebooted series
Achieving a people-based approach that has competitors playing catch-up
Critics describe Jimmy Buffett Broadway show as akin to a blown out flip-flop
New TV ad attribution model part of low-key sales pitch
Stars Michael Kenneth Williams, James Purefoy first worked together on NBC’s ‘The Philanthropist’ nine years ago
Short-form videos are everywhere these days, busting the long-held 22-/44-minute straitjackets of traditional TV