ATSC 3.0: Amplifying the Potential of Broadcast TV
ATSC 3.0 brings broadcast TV up to speed with the modern OTT era
Blogs
OTT 2020: Where Impressions Meet Impact
Candidates have one new ad opportunity this election cycle
How The War Over Sports Rights Will Change The Media Landscape
A scorecard for viewers and advertisers
Accelerating Cross-Screen Convergence Through Connected TV
CTV’s greatest value is as a catalyst for pushing true convergence of TV and digital video channels
WCBS Premieres Lonnie Quinn Action Figure Promo
A wink at vintage toy commercials, spot debuts in New York
3 Things VOD Providers Need to Compete in the Streaming Wars
It takes more than great programming
The Marketer’s Conundrum: Following The Audience Without Sacrificing Quality
Changing the definition of ‘premium video’
Reverse Walled Gardens Holding Back Advanced Advertising
The issue isn’t getting data out, it’s getting creative assets in
B&C Beyond: Sept. 23, 2019
Your weekly gateway to the articles, blogs and multimedia you won't find in the pages of Broadcasting & Cable.
A ‘Studio in the Cloud’ Is TV’s Answer for a Blockbuster-Hungry Audience
The pressure is heavy on TV production houses to churn out blockbuster-caliber series
AT&T’s Misleading STELAR Campaign Does a Disservice
AT&T-owned DirecTV has launched a misleading on-air campaign warning viewers they are “at risk of losing your TV channels”
Songs and Daughters: Ken Burns Looks at Women in Country
Panel looks at country radio, and why it doesn’t play more female artists
Ten Years Ago, ‘The Jay Leno Show’ Launched
High-profile primetime series lasted just four months
For Interactive OTT Ads to Come to Fruition, We Need a Solid Underlying Framework
OTT ads give the industry the greatest opportunity but they also provide its biggest challenge
Scott Ryan ‘Inbetween’ Good Guy and Bad Guy on FX
Aussie actor/producer plays hitman with a heart on dark comedy
‘Dog’s Most Wanted’ Gives Viewers Final Chance to Hang With Beth Chapman
Series airs on WGN America; Dog’s wife died in June
Netflix Goes ‘Dark’ on Update of 1982 Henson Movie
‘The Dark Crystal’ has lots of puppets, Andy Samberg, timely themes
Stop Photographing Your Food, Says Alton Brown
Host of ‘Good Eats: The Return’ looks at social media impact on fine dining
As Streaming Wars Intensify, So Does Fight to Keep Subscribers
Behind-the-scenes data provides biggest edge
Pay TV Titan AT&T Continues Scorched-Earth Ways
AT&T complains that we are not negotiating 'in good faith'