Rutledge: Streaming Isn’t Driving Cord Cutting
Charter chief says lack of broadcast, sports, news could hinder OTT’s impact
Blogs
Reaching Live Sports Viewers with Advanced Advertising
When it comes to attracting engaged and highly attentive viewers, there is nothing better than live sports. Ads that can be viewed during the biggest games gain premium exposure to a highly valuable, deeply engaged audience. This is especially true for highly-sought-after annual playoff games.
The Future of Local TV Advertising in 2020
Big changes in technology move industry forward
Non-Charter Subscribers May Be ‘Mad’
Paul Reiser, Helen Hunt back for ‘Mad About You’ reboot on Spectrum Originals
Gaps in Ad Intelligence Are Hurting Media Companies
Setting prices difficult without up-to-date data
They’re Just Wild About Harry
Several dozen Harry Styles fans camping out in Manhattan for ‘SNL’ tickets
The Versatility of Connected TV and How to Best Integrate Into Marketing Strategies
Connected TV covers a broad range of executions and it can be a very powerful tool in a media mix if properly deployed
‘Hardball’ Host Matthews Handicaps 2020 Election
Political pundit extraordinaire sees President Trump as “vulnerable,” wants to hear from Biden
B&C Hall of Fame Moment: Meredith Vieira
Looks back over 45-year broadcast career she 'stumbled into' and recalls 'moment of clarity' after fallout at '60 Minutes'
Bob Saget Set to Host ‘Nashville Squares’
Comedian counts Johnny Carson, Gene Rayburn among his game-show host inspirations
Drafting a Blueprint for Long-Term OTT Success
What happens when a platform overrelies on data from existing users to drive decisions designed to attract new users?
Disney’s Ferro Toasted at Center For Communication Lunch
Kenny Mayne, Karey Burke, Bob Iger salute ad sales president
ATSC 3.0: Amplifying the Potential of Broadcast TV
ATSC 3.0 brings broadcast TV up to speed with the modern OTT era
OTT 2020: Where Impressions Meet Impact
Candidates have one new ad opportunity this election cycle
How The War Over Sports Rights Will Change The Media Landscape
A scorecard for viewers and advertisers
Accelerating Cross-Screen Convergence Through Connected TV
CTV’s greatest value is as a catalyst for pushing true convergence of TV and digital video channels
WCBS Premieres Lonnie Quinn Action Figure Promo
A wink at vintage toy commercials, spot debuts in New York
3 Things VOD Providers Need to Compete in the Streaming Wars
It takes more than great programming
The Marketer’s Conundrum: Following The Audience Without Sacrificing Quality
Changing the definition of ‘premium video’
