A New Era in Broadcast TV: 2020 Media Trends to Set the Stage for ATSC 3.0
Despite having long delivered the largest viewing audience, broadcast TV has been playing second fiddle in the minds of marketers
Blogs
How Ads Can Keep the Streams Flowing
A second revenue source could help OTT firms keep pace with well-heeled rivals
How Doubling Down on Addressable Technology Can Transform An Advertising Buy
Sometimes it’s hard to know if your advertising strategy is really worth the investment. How do you know you’re getting the right message to the right consumers regardless of where, when or how they watch TV?
‘Bill Hemmer Reports’ Premieres on Fox News Jan. 20
Breaking news and newsmakers on new 3 p.m. program
Household Addressability is Wrong Framework for Future of TV Ads
Audience data just the tip of the iceberg
TCA: FX’s ‘Mrs. America’ Offers Insights on How U.S. Culture War Began
Phyllis Schlafly series to premiere on Hulu, with Cate Blanchett playing conservative icon
Will CCPA Be a Boon for TV Advertising?
The challenge for digital is happening fundamentally because digital advertising is based on placement of a specific ad in a specific place for a specific viewer
TCA: Trebek Doesn’t ‘Foresee’ He Will Leave ‘Jeopardy!’ in the ‘Near Future’
Longtime show host is battling pancreatic cancer
Will CCPA Force Advertisers to Take Media Measurement Into Their Own Hands?
DDL TV gained considerable steam in 2019, with many new advertisers making the jump from Nielsen GRPs to audience-based planning, buying, measurement and attribution
Addressable Advertising Redefined
If addressable is tomorrow’s holy grail for television advertising, what is keeping ad agencies and buyers from tapping into this transformative technology?
Lara Logan Launches on Fox Nation
News vet tackles immigration, media bias, other hot issues on streaming platform
After $1.58B Spent on Streaming Tech, Disney+ Faced Issues - What Will Other Services Do?
The brand will survive bugs and buffering, but others may not
Doomsday for TV Localism and Community If FCC Doesn’t Change Archaic Rules
The FCC's current rule is based on depression-era newspaper and broadcast television for local news
KOTV Cameraman Goes Viral Giving Away Shoes Off His Feet
Reporter Reagan Ledbetter shared story on Facebook
Broadcast Vet Bill McGee Dies at 94
Sold syndicated shows, managed stations, launched Broadcast Marketing Company
Tools for Mastering Today’s Wild Media Market
How brands and agencies can cement brand loyalty, employ household-level targeting and get a clear picture of total reach
Why TV Is Moving to Impressions-Based Measurement and Audience Trading
Viewers, advertisers have come to expect more personalization, focus
2020 Vision: Getting Back to the Fundamentals of Connected TV Advertising
In an ever growing market of CTV and OTT, it's become easier for advertisers to get distracted
Rutledge: Streaming Isn’t Driving Cord Cutting
Charter chief says lack of broadcast, sports, news could hinder OTT’s impact
Reaching Live Sports Viewers with Advanced Advertising
When it comes to attracting engaged and highly attentive viewers, there is nothing better than live sports. Ads that can be viewed during the biggest games gain premium exposure to a highly valuable, deeply engaged audience. This is especially true for highly-sought-after annual playoff games.