Networks Face Grim Cost of War
Budgets are trimmed, coverage is more perilous—and ratings are falling
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Issue 32
'Today' Names Fourth Hour Hosts
NBC taps Ann Curry, Natalie Morales, Hoda Kotb for anchor spotlight
Networks Get With The Eco-Program
Programmers Spotlight the EnvironmentWith Variety Of Shows, Specials
Operators, Networks Walk The Green Walk
Cable Companies, Employees Step UpTheir Commitment at Work, Home
'Planet' Set Spinning
Discovery Starts Brand-Building Push, Plans First Major Affiliate Campaigns
The Mean Green Marketing Machine
TV Networks Work Toward Repositioning Environmentalism From Radical to Chic
High Times for a TV Contrarian
Weeds creator Jenji Kohan helps Showtime find its original-programming mojo