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On-Demand Advertising Models: Clicking Into Place
On-Demand Advertising Models: Clicking Into Place
Event Date: Tuesday May 13, 2008

As TV services march toward an everything-on-demand model, how can cable operators capitalize on the shift? A panel of industry experts will present an overview of on-demand advertising business and technology issues, discuss lessons learned from field deployments to date, and look at future trends and opportunities.  more >>

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Posted: May 2, 2008  |   Permalink
MOBILE TELEVISION: The Next Profit Center for Broadcasters
MOBILE TELEVISION: The Next Profit Center for Broadcasters
Event Date: Wednesday May 21, 2008

As broadcasters seek new ways to monetize their digital spectrum after the Feb. 17, 2009 switch from analog-to-digital television signals, they are increasingly eyeing the prospects of delivering video and data to mobile phones, the Internet and other portable devices. On May 21st a panel of industry experts will discuss the progress towards a new technical standard for mobile DTV and examine the operational challenges and fi nancial implications of creating a new delivery path for local TV.  more >>

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Posted: May 2, 2008  |   Permalink


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