How Addressable Video Content Delivery Will Change the Game for M&E Advertisers

As consumer’s choice in how they engage with entertainment content rapidly changes over the next five years, people based commercial video delivery will be the next frontier for more traditional advertisers. Will they be ready to cross the line into one to one addressable commercial delivery? Are they already there? Join Scott Raynovich, contributing editor for B&C, and industry experts from HBO and Merkle as they share what you need to know to compete in the new world of advertising five years from now.