Webcast: America's New Lucky Numbers

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2011-02-28 14:00:00

The 2010 U.S. Census Report is a fact of life media buyers can't ignore. It will highlight population surges among U.S. Hispanic - a 37% rise in 10 years, to 50 million. And the data will spell out other changes in the country's ethnic makeup that marketers need to know. "We'll be taught something about our society, and that is new ethnic groups are going all over the country," as Census Bureau director Robert Groves recently told Bloomberg News. Census data will draw new power lines in Congress, influence $400 billion in federal aid spending and remap ethnic markets around the country. This free Webcast will drill into how the census and the ethnic and Latino breakdowns will affect the U.S. media landscape.

Posted Feb 7, 2011