Webcast: TV on the Go - Panel 1 - Broadcasters’ mobile opportunity
2009-12-16 14:00:00Mobile is one of the fastest evolving platforms to revolutionize consume behavior and spending. Despite a deep recession, consumers are snapping up smart phones like iPhone and BlackBerry by the millions each quarter. They are downloading applications at rates exceeding one billion a year and watching TV programming on handsets and laptops via cellular and WiFi networks. And products like the Kindle and Mobile Internet Devices (MIDS) are entering the market as new disruptors. TV on the Go will help you decipher the dramatic changes in media consumption and technology that continue to challenge the TV and telephone industries.
TV on the Go - Panel 1 - Broadcasters' mobile opportunity
Starts: 2pm EST / 11am PST
• What capabilities does the new ATSC mobile digital TV standard give local stations for reaching consumers on the go?
• What timetable do broadcasters have for launching commercial mobile DTV services? And what technology development and testing is still needed to ensure a smooth rollout?
• What's the business model for mobile DTV? Will it be an advertising-supported free service, a pay-TV platform, or a combination of both? What is the potential financial upside?
• How will broadcasters juggle their limited transmission capacity to support mobile DTV broadcasts without jeopardizing their existing high-definition and standard-definition digital services?
• How are local stations pursuing deals with wireless carriers and programmers to deliver mobile DTV service? What role will broadcasters play in demonstrating mobile DTV at CES?
Posted Jan 11, 2010