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2009-10-13 14:00:00

Interactive TV finally appears to be set for mass deployment in the cable industry, and the technology should enable a broad range of new opportunities for marketers to connect in the most "immersive" video platform. Interactive apps, for example, can let viewers click over to a VOD system to watch a longer-form video from an advertiser - a highly valuable and engaging form of marketing and lead generation. This webinar will look at what cable providers and their partners are doing to tap into the advanced advertising momentum.

Posted Oct 15, 2009




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