Webcast: The Changing Face of Viewer Analytics
2009-09-17 14:00:00The Changing Face of Viewer Analytics
Thursday • September 17, 2009 • 2:00 PM EDT
TV ratings systems are evolving, as advertisers, MSOs and networks demand more information and greater insights beyond audience size and reach. Today's analytic tools are identifying new and improved ways to define viewers and their habits through means such as return path data from set-top boxes. This Webinar will examine what tools are available and emerging, what challenges they face and potential issues they raise (such as privacy concerns) and what the future of audience measurement holds for the industry.
Posted Sep 24, 2009