Author Profile

Michael Reynolds

NBCU's 'Big Event' Game Plan in Play for Super Bowl XLIX

With the biggest audience in U.S. TV history perhaps the ultimate prize, NBC Sports Group and NBCUniversal are using the programming company’s “Big Event strategy” to tout the NFL’s Big Game. ...

Boston Gains USOC Bid for 2024 Olympics

Following a day-long meeting and multiple rounds of bidding at the Denver airport, USOC board members chose Boston as this nation’s bid city for the 2024 Summer Olympics.   ...

Universal Sports Lands Linear, TVE Berths on Three MSOs

Recent launches by a trio of cable operators have pushed Universal Sport Network's reach past the 60 million home market.   ...

In Demand Pins Expanded UFC Renewal

In Demand has reached a renewal with Zuffa LLC to continue to distribute UFC pay-per-view bouts to more than 50 million households across the U.S., while affording a host of new options for affiliates and consumers. ...

Golf Channel Maintains Ratings, Digital Momentum in 2014

Continuing its ratings momentum under the auspices of the NBC Sports Group, Golf Channel matched its highest-rated year in 2014 with the total-day measure and was the top television network relative to affluent watchers in both total-day and primetime. ...

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