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Luke McCord

Primetime Ratings: NBC Wins With Sluggish Closing Ceremony

NBC wrapped up its coverage of the Rio Olympic Games Sunday with the closing ceremony and a special preview of The Voice. The network topped all broadcasters with a 3.5 rating/13 share among adults 18-49, according to Nielsen overnight numbers. NBC’s Olympics coverage scored a 3.6, with close to 15 million tuning in (down from the 31 million in 2012). The Voice nabbed a solid 2.7. ...

Where to Be, What to Watch: Week of Aug. 22, 2016

Here is a rundown of where to be and what to watch from Aug. 22-Aug. 28 ...

Primetime Ratings: Bolt, Eaton Pace NBC to Thursday Win

Despite gold medal performances from Jamaica’s Usain Bolt in the 200m race and the United States’ Ashton Eaton in the decathlon, NBC’s coverage of the Rio Olympic Games continued to sag Thursday with a 5.7 rating/21 share among adults 18-49, according to Nielsen overnight numbers. ...

Primetime Ratings: NBC Stumbles to Top Spot With Beach Volleyball

NBC—with its Olympics coverage of track & field, beach volleyball and diving—continued its ratings descent Wednesday with a 5.8 rating/21 share among adults 18-49, according to Nielsen overnight numbers. ...

Primetime Ratings: Biles, Gymnastics Lead NBC to Win Despite Slipping Numbers

With gymnastics, beach volleyball and track & field in primetime, NBC dominated Tuesday with a 6.8 rating/24 share among adults 18-49, according to Nielsen overnight numbers. Gymnast Simone Biles scored her fourth gold medal (fifth overall) for her floor exercise. However, that was down 3% from Monday and down 32% from last week. ...

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