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Jon Lafayette

Turner Signs Expanded Deal With Snapchat

Turner Broadcasting said it signed a new, expanded agreement with Snapchat that will put additional Turner content on Snapchat’s Discover platform. ...

VAB Study: TV Ads Drive Auto Decisions

Television commercials remain the key to getting consumers to drive away with new cars, according to a new study by the Video Advertising Bureau. ...

Marketron Measures Foot Traffic Created by Ads

Marketron, a media software provider, said it is working with Cubeiq, which compiles location data, to create a foot-traffic attribution tool to measure the digital ad campaigns Marketron is running for its broadcast-station clients. ...

Analyst Downgrades AMC as ‘Walking Dead’ Slides

Analyst Michael Nathanson of MoffettNathanson Research has put a “sell” recommendation on AMC Networks after the company said fourth-quarter ad revenue would be lower than Wall Street expected. ...

Senior Unscripted Execs Named at MTV & VH1

A week after being appointed head of unscripted for MTV and VH1, Nina Diaz designated key executives for roles on her team. ...

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