Author Profile

Jessika Walsten

Programmatic ‘Is Not Here to Destroy’ #NextTV

Santa Clara, Calif. — Programmatic advertising is not something the industry needs to be afraid of. ...

Fahey Rush: 90% of Viewers Hear About New Shows Through Word of Mouth #NextTV

The primary way people discover new shows is through friends and family in person, according to a new study highlighted Thursday by Viacom executive VP/chief research officer Colleen Fahey Rush at the Next TV Summit & Expo San Francisco. ...

Monetization a Big Obstacle for TV Everywhere #NextTV

Santa Clara, Calif. -- TV anywhere, anytime still faces many challenges. But panelists at Next TV Summit San Francisco Wednesday returned to over and over to monetization. ...

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News Technology Summit

DoubleTree by Hilton Baltimore--BWI Airport, Linthicum, MD