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Dade Hayes

PromaxBDA 2016: HBO Marketer Details Culture Shift of Going OTT

New York -- Sabrina Caluori, senior VP of digital media and marketing for HBO, told an overflow audience at PromaxBDA’s New York conference that the 14 months since HBO Now launched have significantly altered the company’s culture and structure. ...

PromaxBDA 2016: Trump-Clinton Showdown Could Stifle Substance and Turnout

New York — In a presidential campaign year without direct precedent, voters have never been more partisan and bitter, meaning turnout at the end of a two-year, media-fueled blitz could dip to historic lows. Or even if it doesn't, many votes will be cast out of fear, which isn't much better. ...

PromaxBDA Preps for 60th Anniversary Conference

When PromaxBDA was formed in 1956, the goal was to address a growing problem: how to stand out in a three-network world. ...

The Five Spot: Nancy Tellem

For Nancy Tellem, every day is an upfront. The former CBS and Warner Bros. exec no longer sets her watch by the annual spring ritual of media buyers and sellers in Manhattan. But in some ways, she’s now deeper into the equation than ever. After heading up Microsoft’s since-jettisoned foray into original programming, in 2015 she joined interactive video company Interlude. Its technology defies...

Nevins Says Showtime is at Historic High Point

David Nevins, who took the reins as Showtime's CEO in January, convened a conference call with reporters aimed at proving a mid-year overview and touting the network's competitive position, which Nevins rated the best in its nearly 40-year history. ...

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