New Media New Newsrooms
Prior to joining station KTVZ in Bend, Ore., Barney Lerten's only TV experience was the media club in high school. Still, Lerten plays a critical role in the station's growth strategy these days. As digital content director, he's grown page views on KTVZ.com from around 500,000 in March to a million in November, making it the most trafficked site in News-Press & Gazette's broadcasting group.