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Broadcasting & Cable - May 28, 2007

Features

Broadcasting & Cable Cover Image Is Your Weatherman Off the Mark?
A few weeks ago in Arlington, Texas, the local forecasters predicted downpours on a day that the Texas Rangers were playing the New York Yankees. Thousands of fans stayed home. Some clouds rolled in. A shower hit, but the game played on. The foul forecast did more than spoil a day: The Rangers estimated that it cost $250,000 in ticket and concession revenue.


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