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Broadcasting & Cable - March 28, 2005

Features

The Art of Manufactured News
“Now…News from the Net, with high-tech hearing aids for infants. Hi, I’m Kate Brookes with News Break.” So begins a 30-second commercial break that, at first glance, looks like so many network news updates. “It’s estimated around three of every 1,000 newborns are born with hearing loss,” reports Brookes.


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